Radio:
Recognition:
Irish Audio Awards Shortlist: Sound Design
ICAD Awards commendation
The Ask
Create a radio ad that would complement Polestar’s visual ‘Pure Design’ campaign for Polestar 2.
The Insight
End of year is a busy time for radio, with other car brands in the space competing to be heard. The beauty of the design of Polestar cars is easy to see, but we needed to showcase this using only audio. After a test drive, we found that Pure Design isn’t just a sight - it’s also a sound.
The Idea
In a particularly noisy time for automotive brands on radio, we wanted to give listeners a moment to relax. Polestar doesn’t need to shout at you about how great it is – you just need your senses to feel the driving experience.
What does Pure Design sound like?
Like a Polestar 2.