The Ask
Create a recruitment campaign that would shift perception of a career in tourism among Gen Z from a ‘stop gap’ or summer job to a long-term career option, showing the lesser known skills in this industry.
The Insight
When we travel or plan a trip, we tend to turn to reviews online.Gen Z love to give honest feedback, and are changing the hiring game – they now review you, instead of you reviewing them.
The Idea
What if you reviewed your job like you review your holidays? You’d find that a career in tourism is a career you’ll rate.
OOH & Press
