The Ask
In a first for Ireland, KFC introduced their very own Savers menu, complete with different meal deals of varying sizes. To launch this, they needed a campaign that would showcase these new deals.
The Insight
We all get hit by hunger at different points of the day. But it’s never the same intensity – sometimes it’s a mid-day slump, others its a late night snack attack.
The Idea
Now there’s an answer for every hunger level. The KFC Kentucky Savers menu has meals that will satisfy every craving, with savers that’ll hit the spot.
