The Ask
To mark their 35th anniversary, Cuisine de France were looking to run a campaign that showcased that despite having French influences, they are an Irish brand.
The Insight
While there are many iconic French breads and pastries (a baguette is now as familiar as a sliced pan) we have our own unique ways to give things an Irish twist.
The Idea
It may have began French, but it’s grown into something distinctly Irish. Using nostalgia and playful new tagline, we showed how Cuisine de France has evolved with the Irish.
Born in France, Bread in Ireland.
