Radio
Irish Audio Award ‘26 Winner: Sound Design
ICAD 2026 shortlist: Sound Design
The Ask
Advertise the new ‘Zinger Drip’ burger, KFC’s spicy new menu item.
The Insight
When you eat something spicy, the knee-jerk reaction is to gasp to try to cool your mouth down, struggling to speak.
The Idea
To showcase how spicy the Zinger Drip is, we created a radio almost devoid of dialogue. Instead, our VOs delivered a chorus of gasps to create a breathless ad. The heat was dialled up even further with melting 6 sheets displayed around the City Centre.